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Book ReviewsWinn, David B. European Community and International Media Law.
London, Dordrecht, Boston: Graham & Trotmart/Martinus Nijhoff, 1994.
Pp. xxxii, 594. Index. $146; £90. This is a very useful reference work containing an enormous amount of
information. It is a valuable asset in understanding the many issues with which
it deals. A large proportion of the work describes how the major parts of
Community jurisprudence apply to the media industry. In this collection of
chapters the work contemplates the impact of Community laws concerning
intellectual property, free movement of goods, freedom to provide services,
freedom of establishment and competition. Harmonization measures are mentioned
in these chapters and are then described individually in a later chapter. The
stated aim is to provide sufficient detail to engage practitioners whilst also
providing the background essential to those new to the subject. The work also contains an excellent study of how fundamental human
rights may impinge upon the media. This chapter deals mainly with Article 10 of
the European Convention for the Protection of Human Rights and Fundamental
Freedoms but also includes a description of the Convention's relevance in
Community law. The broader international dimension is provided principally by a
chapter which examines relevant international conventions, starting with the
Berne Convention but including many that are more specific. These are usefully
included in an Appendix. The concluding chapter offers another perspective by
providing a detailed description of programmes and initiatives which affect the
operation of the media industry. The various aspects of the Community's MEDIA
programme receive most attention in this section but programmes from a variety
of sources arc mentioned. There is a great deal of information collected in this work. However,
there are several respects in which it disappoints: it is not always as
accessible as it could be; there are sections that are hard to follow; and in
places it lacks the detail that the preface leads one to expect. These three
reservations are taken in turn below. 1) The organization of the material
according to legal categories gives the work obvious strengths. However, to
fulfil its objective of being manageable for those who are new to the area, or
who have only superficial knowledge of the legal categories, the book requires
something more in the way of a general framework or guide. There is no
elucidation of the scope of the work beyond its title and so one is never
entirely sure of its reach. Literary works, for example, are only selectively
discussed. An indication of how the sections are arranged and how they apply to
sectors of the industry would also have been useful. 2) The text sometimes
lacks clarity, primarily in those sections explaining the general background
law. For example, the explanation of the free movement of goods leaves one
turning to other works to find assistance and, occasionally, to verify the
propositions made. On several occasions important distinctions are made only
after they are required. One must wait until Chapter three to learn the
distinction between media goods and services, a distinction presupposed in the
earlier chapters. Moreover, Chapter eight explains, for one context alone,
concepts referred to throughout the book. 3) The practitioner familiar with the
basic framework might also be disappointed with the level of detail. The
chapter on Community directives provides one example of this. It amounts to
little more than a paraphrase of the directives themselves, which appear in an
Appendix. The text relies almost exclusively upon reported cases, without the
extrapolation that might be provided, for instance, by hypothetical examples.
There are many points at which the reader would benefit from the author's
interpretation or opinion. Instead, the Court's ambiguous rulings are on
occasion simply repeated without comment. On the other hand, there are also
points in the work where opinion and analysis are merged and where a greater
degree of circumspection might have been warranted. It is stated, for example,
that the Court will condemn any undertaking which discriminates in favour of
domestic goods. Whatever the merits of this position, it would not be regarded
by many as settled Community law. Another feature of the depth of analysis presented in the book is its
lack of predictability. For example, the common origin doctrine of trade mark
jurisprudence is explored at length whilst proposals for a -directive
concerning satellite broadcasts receive little attention. Despite these
reservations, which together deprive the work of some polish, it remains an
informative and interesting addition to any library. G. R. Milner-Moore
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